Search Engine Optimization (SEO) has revolutionized the internet marketing approach of businesses across every market. Vague business and product/service descriptions are extinct in this digital branding jungle. So, if you have avoided SEO tactics at this point when marketing a business and product/service online, than you have denied a company the privilege of online visibility for far too long.

SEO is a technique that helps search engines find and rank a website higher than other similar sites in response to a search query. In its simplest form, SEO involves including keyword phrases (descriptive words that best describe a business) in business and product/service descriptions as well as within the HTML code of a website so popular search engines like Google, Yahoo and Bing will shop a business as an option when a person is looking for something that company specializes in. For example, if someone goes to Google and is looking for “Yoga in Midtown Atlanta” than a Yoga studio in Atlanta would want to have that keyword phrase (and others similar to that) within their website content and code so Google will list them as an option for this person in it’s search engine results.

SEO takes a more complicated form when a business has to leave the comfort of their own website to plant backlinks and become sociable with their potential and current customers. Backlinks are when a business digitally networks on another business’ site by referencing their own site. They will publish information on this site that is within their particular area of expertise. For example, Proctor & Gamble could leave information about how using dryer sheets can make a family’s clothes and bedding smell powder fresh on a popular stay-at-home mom blog and then reference Bounce dryer sheets coupled with a link to where the Bounce dryer sheets can be purchase in the blog post.

Another extensive SEO approach is opening social media accounts specifically for a business. Search engines greatly favor business-owned social media accounts. This primarily gives the business’s customers a chance to “follow” or “like” them and encourage their friends, family members and colleagues to do the same. Posting information about new products/services, events and special discounts that are tactfully loaded with keyword phrases is great for SEO as well.

SEO is an endless process of maintaining fresh, relevant content on a business’s website as well as longevity. So, exceeding a competitor’s knowledge-base, maintaining a consistent message and digitally buddying up with customers via popular social media outlets will eventually make a business a consistent search engine leader in no time.

Written by Bianca M. Bailey at B Culture Media