jQuery’s most popular use is to create plug-ins that allow for a higher level of interaction for the end user. Just place “.js” toting script into your HTML and this cross-browser software will allow drop down navigation buttons to move more fluidly, end-users can transition through website photo galleries similarly to flipping through an actual look book, and product information is displayed and condensed with ease.
As a free, open source software, there are many jQuery plug-ins available on the web to fulfill various visual and interactive needs (most are free but some of the more advanced plug-ins costs). With the absence of load time when the end user is transitioning through the different functions of the website, jQuery is definitely on its way to being a web design and developmental standard.
jQuery once found more of a place within websites that involved more of an interactive design feel vs. those websites that were more informative than visually entertaining. But now, many informative websites use jQuery for their navigation menus, biographies or information bubbles. For example, dental websites would normally have minimal detail and would focus more on a basic photo of the dentist and the work he or she has done but now, with jQuery, even dental office websites have an interactive feel that is sponsored by jQuery plug-ins. It can be seen in the Atlanta Center for Cosmetic Dentistry website’s navigation menu.
Even though B Culture is leading the charge in developing Adobe Flash designed Facebook fanpages, this interactive design agency knows that jQuery is a better fit than Flash for those company sites that will be seen mostly on mobile devices because of jQuery’s “no load time” abilities, SEO friendliness and overall seamless usability. Shown below is an image displayed on a Flash website. Yes, the image is very beautiful and would display on a PC; however, if someone was trying to vie w it on most mobile devices, it would take a while to load or wouldn’t load at all:
B Culture Media is a digital media agency with a web development team brewing some pretty innovative jQuery plug-ins. For example, these plug-ins give the end-user the power to micro-select text to post on Twitter, use 2D mouse controlled auto-shifting image/graphics on your site, and mouse-interactive-animated text to bring your content to life.
As we race towards a time where flat websites appear unprofessional, B Culture Media stays above the curve by wowing the end-user with innovative jQuery plug-in designs that extend the time they will spend on a website.
Written by Bianca M. Bailey at B Culture Media