The race to the top of the Google search results has been shaken up a bit since the beginning of 2011 by Panda, Google’s most recent algorithm. Created by Engineer Navneet Panda, this revolutionary search engine filter has birthed another doozie for those search engine optimization (SEO) professionals who thought they had Google all figured out.
With the introduction of Google Panda (which is named after Navneet), the world’s most popular search engine is striving to show its more human side at the peak of the ever-changing communications evolution. Less spam, more user-engaging content is what’s now encouraged.
Formerly based on keyword rich content, Google gave web pages that were at least a few years old coupled with having the appropriate keyword density more priority within search engine results. This approach has allowed content-based websites the ability to rise above more interactive sites. With the introduction of Panda, the key ranking components are design, trustworthiness, speed and viewer loyalty. A website scoring high within these categories is assumed to equate to a high quality website within this new algorithm.
There has been a large influx in the number of websites that have been created between the mid 1990s and now. It is estimated that there are around half a billion registered domains living on the web with millions of new domains getting registered per month. With this increase of websites, search engines have to be more critical in how they assess the quality of a website.
Instead of rating individual pages within a website, Panda rankings are based upon the quality of the entire website. With these new factors in place, many established websites who were normally ranking high within Google have drastically dropped from the top slot, allowing more interactive sites a chance to occupy the top of the page rankings.
Containing the following elements on your website can hurt your ranking with Google Panda: low quality content, excessive advertisements, duplicate content, poor usability, poor inbound links, high bounce rate and poor keyword density. Stagnate web pages, even those with evergreen content (content that is always relevant and never really changes), have to be deleted or elevated to a more engaging level.
Social media platforms have also affected the search engine process and seems to have influenced the way Google Panda works. Social media is all about engaging your reader whether it be through discussing hot topics, images, videos, polls or games. Panda rewards those websites that keep their visitor engaged in quality content and uses diverse traffic sources to draw them to their websites. This will decrease a website’s bounce rate. The promotion of Google+ has also changed the game. Individuals and businesses with Google+ pages seem to receive priority within Google.
There are still many mysteries surrounding this new Google phenomenon. Some consider Panda a filter that is part of the overall algorithm and some consider it an algorithm in itself. The facts are that engaging content is rewarded and snooze worthy sites will fall into obscurity. So, make sure your website has a unique personality that leaves the visitor with an impression that they can share with their social media friends … especially Google+.
Through the inclusion of thought-provoking videos, quality photography and keyword-rich content, B Culture Media’s interactive websites engage your readers and decrease your bounce rate. These digital ingredients are key to creating the perfect bamboo-quality elements that Google Panda will eat up.